Rich Energy and a series of unfortunate tweets

Opening of Book 1 of ‘Lemony Snicket’s a series of unfortunate events’: The bad beginning

If you are interested in stories with happy endings, you would be better off reading some other book. In this book, not only is there no happy ending, there is no happy beginning and very few happy things in the middle. I’m sorry to tell you this, but that is how the story goes.”

Once upon a time a young boy had a dream to take over the energy drink marketplace.

Fast forward a few decades and that same young boy found himself CEO of an energy drink company and signing on the dotted line to become a title sponsor for a Formula 1 team.

Despite rumblings and murmurings about this ‘premium energy drink’ being so premium no had ever heard of it before they signed as title sponsors, a drink you couldn’t actually buy in the shops, a £50m can productions facility in the UK, although the drink was made in Austria, a UK office address that was no more than a serviced office space and Companies House account records that didn’t quite add up everyone was assured that due diligence had been undertaken and all was well and above board.

Following the unveiling of the 2019, everything started off so well:

The hunt for this premium energy drink soon turned into like chasing the elusive unicorn.

Social media users were teased with images of cans in retail refrigeration units and ‘coming soon’ announcements:

How true that is (or was) we’ll never know.

All seemed to be going well, until …

Not to be one for letting things get him down, the fighting talk started …

… and normal service resumed

Including being featured on the cover of a couple of magazines:

And being compliant with court orders (despite lambasting the judgement):

And then finally, the news was out that the UK’s premium energy drink was available … online … at Walmart!

(At the time of writing, the energy drink itself is now not available online at Walmart, although it’s still available at Amazon and on Rich Energy’s website)

But things were about to turn ugly.

Seething from the court ruling and the upcoming appeal, social media became the obvious place to vent frustration:

At the same time boosting and applauding the team’s performance in F1

Losing the appeal was possible the straw that broke the camel’s back. Nine days ago on 10 July 2019, just before media day at the British Grand Prix, the following post appeared on Twitter:

The entire motorsport community took a unanimous, sharp intake of breath and exclaimed:

Understandably, Twitter went into meltdown and the next day, Haas released the following statement:

What has happened since has played out like a car crash in slow motion.

Rich Energy Watch since July 11 2019:

Rich Enegy Watch Day 1
Rich Energy Watch Day 2
Rich Energy Watch Day 3
Rich Energy Watch Day 4 – clearly someone has heard about the Funniest Tweet Awards
Rich Energy Day 4
Rich Energy Watch Day 6
Rich Energy Watch Day 6
Rich Energy Watch Day 8
Rich Energy Watch Day 8

This is either the greatest guerrilla marketing/PR tactics ever invented, judging by the amount of publicity these posts are generating, or we are in the midst of witnessing a very public meltdown.

Either way, there are so many questions to be asked and so many questions left unanswered.

In the meantime, all we can do is wait, and watch and see how this tragedy in four acts plays out!

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Top 10 Funniest Tweet Awards – ‘Haas Special’ – British Grand Prix 2019

With a double DNF, a race and a week they’d rather forget, Haas F1 deserve a Top 10 all their own.

So without further ado, here is the Haas Special Edition Funniest Tweet Awards:

10th place

@pgillett2017 and the entire F1 audience as we suddenly notice that Grosjean retires from the race as well.

9th place

@ChrisJKenworthy with live footage of the Haas garage following their early double DNF

8th place

@XKitekid with live footage of the Haas pit wall as they contemplate what a double DNF means for their sponsorship deal with a certain energy drink … then again maybe not 😉

7th place

@timwagner66 … this needs no words of explanation

6th place

The first of two entries for @Blueshay3 with the real reason both Haas cars retired …

5th place

@F1driverWheeler with live footage of the Haas debrief, after Grosjean caused the collision that led to Magnussen’s early retirement and Grosjean’s own retirement a few laps later …

4th place

@Steve65462 with live footage of the Haas pit wall and Gunther Steiner when he sees what happened on track.

3rd place

@PatrickSikler with further pit wall coverage after Gunther Steiner had calmed down … a bit!

2nd place

Could @Blueshay3 be right and the Haas double DNF was in fact a genius move to keep the title sponsors name off the track, as Rich Energy requested them to do???

1st place

@3Legs4Wheels with the Haas team orders been given and then … the lights went out … in more ways than one!

So there’s your special Haas edition of the Funniest Tweet Awards.

I hope you enjoyed them. All the tweets that made the cut are on my twitter timeline.

Now I want to hear from you.

Which of these tweets was your favourite? Or was there one I missed online?

Let me know right now in the comments below.

The Funniest Tweet Awards will be back in two weeks time for the German Grand Prix.

See you then.

x

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Top 10 Funniest Tweet Awards – British Grand Prix 2019

For the second race in a row, all I can say is: “WOW!”

How was that for a thrilling race? Full of wheel-to-wheel racing up and down the field. Sure, there were a few spills along the way, but that certainly makes things interesting and always increases the number of funny tweets.

Talking of spills, I could have done several ‘special editions’ this week, but I decided to devote an entire special edition to Haas. They’ve been in the news this week, not for their racing, but for their title sponsor and a certain tweet that was sent on Wednesday evening. But due to the action of one of their drivers at the beginning of the race, a flurry of funny tweets was submitted prompting a special Haas edition. So, keep your eyes peeled for that.

Back to the race itself, I definitely needed a lie-down and a cup of tea after 52 laps of full-on action.

Now refreshed and revived, I have deliberated and judged this week’s Funniest Tweet Awards for the British Grand Prix 2019.

Ladies and gentlemen … your Top 10 are as follows:

10th place

@dibhayles as this week’s director decides to cut away to the crowds during the exciting parts at the beginning of the race … every single time!

9th place

@RJoseRazoJr with a handy track guide for getting through the Maggots-Beckett complex at Silverstone.

8th place

@Arnibarani with a glimpse into Romain Grosjean’s future at the end of this season. Can anyone else see him staying in F1 in 2020?

7th place

@Charliebartman with live footage from Verstappen’s car after Vettel rear-ended him and sent him flying … literally … Vertappen still managed to limp home in fifth … although that’s more than can be said for Vettel, who finished second to last with a 10-second penalty to boot. Do you think Vettel has gone off the boil this season? Can you see him still driving in 2020, or will he call it quits?

6th place

@PatrickSikler with live footage from the Ferrari strategy team room, as they, yet again, manage to make a complete hash of Charles Leclerc’s pitstop, helping him lose places. However, thanks to his team-mate rear-ending Verstappen, Leclerc did manage to stand on the third step of the podium.

5th place

@Mjwhizzle with a flashback to the 80s as both Williams’ cars finish ahead of Vettel’s Ferrari … OK. Admittedly, that was because Vettel crashed … but still … it’s nice to reminisce once in a while … do you agree?

4th place

@gizabooboo with live footage of Max and Charles ongoing fight as they pit at the same time and end up side to side travelling down the pitlane to rejoin the track …

3rd place

@_DavidBroad_ with live footage of Vettel closing in on Verstappen after Max had overtaken him … shame he didn’t see the corner coming though … *inserts a ‘should have gone to Specsavers’ comment*

2nd place

@timwagner66 proving that in life you can always count on Ferrari to screw up the race weekend for themselves somehow …

1st place

@Jontys_Corner with live footage of the Ferrari Strategy team during the race …

 

Congratulations to everyone who made the Top 10. And thank you to everyone who tweeted, tagged me and generally took part. It certainly kept me on my toes. Every single tweet that I judged is on my Twitter feed (@Pitlane_Girl).

Now it’s your turn.

Which of the Top 10 was your favourite?

Or was there another that I missed, don’t forget the Haas special edition is up next, if you were wondering where all the Haas tweets were.

Either way, let me know right now in the comments below.

 

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F1 Bake Off – Round 10 – Britain

Scones!

But is it scone as in gone or scone as in own? Therein lies the first debate when it comes to the subject of scones and cream teas!

Either way, scones are what I baked for this week’s F1 Bake Off for the British Grand Prix.

They are super simple to make, just make sure than when you roll them out not to roll them out too thin like I did.

I mean, it didn’t detract from the taste, far from it … just meant they were like fat biscuits rather than scones.

I used Mary Berry’s recipe from her cookbook, and here it is:

Scones

Ingredients

  • 450g (1lb) self-raising flour
  • 2 rounded tsp baking powder
  • 75g (3oz) butter
  • 50g (2oz) caster sugar
  • 2 large eggs
  • About 225ml (8fl oz) milk

Method

  • Preheat the oven to 220C / 425F / Gas Mark 7 / 200C (Fan)
  • Lightly grease two baking-sheets
  • Put the flour and baking powder into a bowl
  • Add the butter and rub it in until the mixture resembles fine breadcrumbs
  • Stir in the sugar
  • Beat the eggs together and make up to 300ml (10fl oz) with the milk, then put about 2 tbsp aside in a cup for later
  • Gradually add the egg mixture to the dry ingredients, stirring it in until you have a soft dough
    • It is far better that the scone mixture is on the wet side, sticking to your fingers, as the scones will rise better
  • Turn the dough out on to a lightly floured surface and flatten it to a thickness of 1-2cm (½-1in)
  • Use a 5cm (2in) fluted cutter to stamp out the scones by pushing it straight down into the dough (as opposed to twisting it), then lifting it straight out. This ensures that they rise evenly
  • Gently push the remaining dough together, knead lightly, reroll and cut out more
  • Arrange on the prepared baking-sheets and brush the tops with the reserved beaten egg mixture to glaze
  • Bake for 10 to 15 minutes, until well risen and golden
  • Transfer to a wire rack and leave to cool, covered with a clean tea towel to keep them moist
  • Serve as fresh as possible, cut in half and spread generously with strawberry jam and clotted (or whipped) cream

And then comes the final debate … when it comes to it do you prefer a Cornish Cream Tea (jam first then cream) or a Devon Cream Tea (cream first then jam)??

Either way this is one recipe I can recommend you definitely make … especially this weekend.

Here’s how my scones turned out:

scones on a plate with jam and clotted cream

And here’s how I made them:

Scones are perfect snack this weekend for watching the British Grand Prix, the Wimbledon Finals or indeed the Cricket World Cup Final.

Now I’d love to hear from you:

  • How do you pronounce the word ‘scone?
  • Are you jam first or cream first?
  • What will you be watching F1, tennis or cricket?

Let me know in the comments below, right now.

The F1 Bake Off will be back in a fortnight for the German Grand Prix.

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F1 Book Club – Round 10 – Britain

Life is sweet for chocolate maker Chloe Lyon

‘Chocolate Wishes’ by Trisha Ashley was my choice for this week’s book club.

Why?

Well, for one I wanted to read something I actually enjoyed this week. And for another, I love Trisha Ashley’s books.

You got me, I love Chick-Lit.

The girl-meets-boy, girl-loses-boy, girl-meets-boy (again) and they live happily ever after.

Just call me a hopeless romantic, ever-living in hope that Prince Charming will show up one day – he’s clearly riding a tortoise as opposed to a white charger, I just love these books.

And ‘Chocolate Wishes’ is my absolute favourite Trisha Ashley book. Probably because it was the first one of hers I read. So Raffy Sinclair will always be my number 1 … very closely followed by Jude, Fergal, Seth and Jago.

The back of the book reads like this:

In the picture-perfect Lancashire village of Sticklepond, confectioner Chloe dispenses inspirational sweet treats containing a prediction for each customer. If only her own life was as easy to forecast – perhaps Chloe could have foreseen being jilted at the altar.

But when a new Vicar arrives in the village, the rumour mill goes into overdrive. Not only is Raffy Sinclair the charismatic ex-front-man of rock band ‘Mortal Ruin’, he’s also Chloe’s first love and the man who broke her heart.

Try as she might, Chloe can’t ignore this blast from her past. Could now be the time for her to make a wish – and dare to believe it can come true?

Yes, you know it’ll all end in a happily ever after, but you know what? I don’t care. I love them.

If you love books, you should be prepared to give anything a go. There are some people that turn their noses up at ‘Chick-Lit’ as not being ‘proper writing’. But surely, if a book can get people reading that can’t be all bad?

And having struggled with the last few books since Spain, I thought I deserved a treat, before I get back on the high-brow books for Germany and Hungary!!

For the record, I have pretty much all of Trisha’s books. They are all wonderful, all intertwined and most of them have recipes at the back … and you know how much I love baking.

So, I can thoroughly recommend any of Trisha’s books.

Now I want to hear from you …

Do you secretly love a bit of Chick-Lit? Have you ever read any of Trisha Ashley’s books?

Which was your favourite?

Or do you perhaps prefer another Chick-Lit author?

Either way let me know in the comments below.

And my next book review (German Grand Prix) will be in two weeks time.

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Top 10 Funniest Tweet Awards – Austrian Grand Prix 2019

WHAT. A. RACE!

Hands up if you agree 🙋

What a difference seven days makes.

From last week’s bore-fest at Paul Ricard to 71 thrilling laps round the Red Bull Ring with a glut of wheel-to-wheel racing.

From lights out when Verstapppen stalled and went backwards there was certainly no lack of action.

We had Norris attacking and defending multiple world champions in the form of Hamilton, Vettel and Raikkonen, his team-mate, Sainz, climbing through the field from 18th to finish eighth, both Sauber’s ending in the points, the Williams of George Russell actually fighting someone for position – OK, so it was only for 18th place, but still … – and we had no retirements.

There were a few hiccups both Haas drivers reporting problems with their tyres, and they were lacking on overall pace, Versstappen’s team-mate, Gasly, finished behind the McLaren of Norris and again didn’t seem to have the pace and the second Williams, driven by Kubica ended up 3 laps down – at one point 50 seconds off Magnussen’s Haas in 19th!

I certainly needed a cup of tea after that race before I could even think about judging this week’s Funniest Tweet Awards.

There were, as always, so many hilarious tweets I had a very difficult job to whittle them down to 10.

But judge them I did. So, without further ado, here are the Top 10 Funniest Tweet Awards for the Austrian Grand Prix 2019:

10th place

@Beomoose with live video footage of Gunther Steiner on the Haas pitwall during the race … the Haas cars seemed to be lacking ‘energy’ today …

9th place

@StephenCole1984 with this tweet showing footage of Vettel in his cockpit following that disastrous pitstop. Where Ferrari decided to pit him just as Bottas was in the pits, causing Bottas to be held whilst Vettel trundled into the Ferrari pit stop, only for the Ferrari engineers to not actually be ready with tyres … REALLY???

8th place

@ogisten93 as Lando Norris wrings everything he can out of his McLaren. He was into third place by turn 4 on lap 1, only for Hamilton to take the place back. But boy, he attacked, fought and defended against everyone today. A definite contender for driver of the day?

7th place

@PitCrew_Online with live footage of the Dutch fans around the Red Bull Ring, as Verstappen went past, overtook and generally breathed … such passion. Who else is looking forward to the Dutch GP next year?

6th place

@MichaelGierula with live onboard footage of Verstappen’s start. Something to do with the anti-stall!! Still it made for an exciting race and certainly didn’t harm Max’s race …

5th place

There was a lack of moaning and complaining from Romain Grosjean during today’s race. Now, that could just have been because the on track racing was sooo exciting that his radio broadcasts weren’t aired, or could it have been a new Haas strategy that @3Legs4Wheels stumbled across???

4th place

@marimimieux echoing the sentiments of Leclerc fans worldwide as Max Verstappen closed in during the final stages of the race … ***SPOILER ALERT*** Leclerc didn’t run far enough away, as Max overtook him for the lead. Although at the time of writing there was a steward’s enquiry in the air … let’s hope the race isn’t decided in the stewards’ room – what did you think about the move? Fair racing, move on?

3rd place

@timwagner66 and the best radio message of the day from Lando Norris when he was told to keep Ricciardo in DRS zone for a while, but hold position. Norris’s reaction was priceless. Teenagers, eh?”

2nd place

@f1_ds16 with live footage of the radio communication between Hamilton and his engineer just before his pitstop. Hamilton started losing downforce due to a potential problem on his front wing …

1st place

@Jontys_Corner with live footage of F1 fans stopping Croft’s ‘Commentator’s Curse’ from striking. Unfortunately, it didn’t work … although it wasn’t mechanical, Leclerc was still left waiting for his maiden win. Next time Charles, next time …

So, there you have it. This week’s Top 10 Funniest Tweet Awards for the Austrian Grand Prix 2019.

The Funniest Tweets will be back in a fortnight for the British Grand Prix. Could this be the last year at Silverstone??

If you want to take part, it’s very easy.

Simply follow me on Twitter (@Pitlane_Girl) and during the race, from lights out the chequered flag tweet something funny about the race (remember to @ me, otherwise I may miss it) and then cross your fingers.

You win nothing but kudos and bragging rights until the next race. But if you make the Top 10, you do get points which get collated, and at the end of the season a Funniest Tweet Champion is declared.

Now I’d like to hear from you.

Which of the Top 10 was your favourite?

Or was there another (all the tweets I found are on my Twitter timeline) that I missed.

Either way, let me know right now in the comments below.

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F1 Bake Off – Round 9 – Austria

This weekend the hills will be alive with the sound of F1.

But whilst you’re watching the racing, why not try an authentic Austrian Linzer Torte?

Apparently, it is the oldest cake in the world, although no one is quite sure who invented it, or indeed named it.

It’s pretty much just like a jam tart. Except the pastry has the smell and taste of Christmas, courtesy of cinnamon and cloves, and it’s not quite pastry. It’s a cross between pastry and sponge.

Either way, I can assure you it is totally delicious and definitely ‘moreish’.

The recipe I used was from ‘All Recipes UK’:

Linzer Torte

Ingredients

  • 250g plain flour
  • 1tsp baking powder
  • 250g caster sugar
  • ½ tsp cinnamon
  • 1/8 tsp ground cloves
  • 250g ground almonds
  • 2 egg yolks
  • 250g butter
  • 125g redcurrant jam
  • 2 egg yolks, lightly beaten for brushing

Method

  1. Put the flour, baking powder, sugar, cinnamon, cloves and almonds on a clean work surface (or very big bowl)
  2. Add the butter and egg yolks and quickly knead until smooth
  3. Alternatively you can process everything in the food processor until the mixture holds together as a ball
  4. Wrap in cling film and refrigerate for 1 hour
  5. Preheat the oven to 180 C / 350 F / Gas Mark 4 / 160 C (Fan)
  6. Generously grease a cake 26-cm springform tin
  7. Evenly distribute 2/3 of the mixture in the tin so that the entire bottom is covered
  8. Spread redcurrant jam on top
  9. Roll the remaining mixture between your fingertips into several 1cm strands and arrange them on top in a neat lattice pattern
  10. Place the last roll along the sides of the tin to form an edge
  11. Brush the lattice and the edge with lightly beaten egg yolks, talking care not to splash onto the jam
  12. Bake in the preheated oven until golden brown, about 45 minutes
  13. Watch carefully towards the end of the baking time to make sure the torte does not turn too dark which happens easily
  14. Let cool and gently remove from the tin
  15. Let rest for at least 3 days before serving (or not, this step is definitely optional!!!!!)

Notes

  • I completely forgot to brush it with beaten egg before cooking. I can confirm, it did nothing to detract from the scrummy-ness of the finished article
  • I also did not leave for 3 days before trying it … that step is most definitely optional 😉

Here’s how my Linzer Torte turned out:

… and here’s how I made it:

Have you ever tried Linzer Torte before? Or do you have a different favourite Austrian cake?

Do you think you might give making it a go?

Either way, let me know in the comments below, right now.

The F1 Bake Off will be back in a fortnight for the British Grand Prix.

Leave me a comment about your favourite British cake, and who knows, it might just get made 😉

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